For many women, midlife is a time of stepping back, reassessing priorities, and deciding how they want to live going forward.
The Behavioral Wellness Co.
The Behavioral Wellness Co. was created to support women in midlife as they work to create sustainable improvements in their health and well-being. Our work is grounded in behavioral science and focuses on helping women translate insight into practical, lasting change.
We recognize that midlife often brings shifting priorities, increased demands, and evolving health needs. Our approach is designed to provide structure, clarity, and support in navigating this stage in a way that is realistic, individualized, and sustainable over time.
Meet the Founder
Dr. Annette Griffith, PhD, BCBA-D, is a Board-Certified Behavior Analyst with expertise in behavioral science, health, and wellness. She has extensive experience applying behavior analytic principles to support meaningful, sustainable behavior change.
In addition to her background in behavior analysis, Dr. Griffith holds a personal training certification through the National Academy of Sports Medicine and a women’s fitness instructor certification through the American Sports and Fitness Association. She has completed specialized training in women’s health and menopause, and health and wellness coaching.
Dr. Griffith has written and presented both nationally and internationally. Her work centers on helping women translate their goals into practical, sustainable strategies that support long-term well-being and healthy aging.